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LeadVault

Custom CRM built for a high-velocity sales team

ClientB2B sales company
IndustrySales / B2B Services
LocationDublin, Ireland
Duration3 months
TimelineMarch 2025 โ†’ June 2025
Stack
Next.jsTypeScriptTailwind CSSNode.jsMongoDB AtlasVercelHetzner VPSCloudflare
โ‚ฌ7k+
Tool cost saving
Annual saving vs previous CRM subscription
+22%
Deal close rate
Increase in deals closed within 90 days
-90%
Data entry
Manual data entry eliminated via automations

The Challenge

An off-the-shelf CRM was costing the team โ‚ฌ800/month and was 80% features they never used. The pipeline view did not match their sales process and integrations with their email and calendar tools were broken.

  • Paying for a bloated CRM that did not fit their workflow
  • No pipeline stage that matched their unique 7-step sales process
  • Broken integrations causing manual data entry
  • No visibility on why deals were being lost

The Solution

A lean, purpose-built CRM exactly matching their 7-stage pipeline, with native Gmail and Google Calendar sync, deal loss analysis, and automated follow-up sequences.

Custom Pipeline

7-stage Kanban pipeline matching their exact sales process.

Gmail & Calendar Sync

Two-way sync โ€” all emails and meetings logged automatically.

Deal Loss Tracking

Track and analyse why deals are lost to improve conversion rates.

Follow-up Automation

Automated email sequences triggered by deal stage changes.

โ€œWe spent 2 years fighting with Salesforce. PSV built us something that actually works the way we think in 3 months. Our close rate is up and the team actually uses the CRM now.โ€

CW
Conor Walsh
Head of Sales ยท Walsh Commercial Services

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